Brand & Creative Manager Apply Now
Atlanta, GA Sales & Marketing
Who we’re looking for
The Brand & Creative Manager at Balta Rugs is responsible for defining and executing Balta’s master-brand creative strategy. This person shapes the US brand content & marketing decisions and develops core positioning and messaging that inspires exceptional and effective creative work. This person is naturally creative, truly hands-on, results-driven and thrive in a fast-paced entrepreneurial environment. Home décor is the heart and soul of Balta Rugs, and this role is a key component of bringing our vision to life.
What you’ll work on
- Further develop the holistic brand & content strategy, including digital, web, social, and traditional media
- Be hands-on, this job is for someone who doesn’t want to just manage others.
- Develop the Brand Campaign Creative strategy, including the creative and narrative pillar strategy, and articulate in the form of a creative brief highlighting channel specific
- In collaboration with management and technical teams, steer creative vision for Baltarugs.com and social
- Maintain and evolve brand style guide for use throughout the company
- Work with Balta photo studio team to develop and evolve image strategy
- Strategize off-site photo shoots with Balta photo team and contractors
- Support Balta US management and sales teams directly on strategic master brand project launches, including idea generation, creation, and execution
- Work creative team develop beautiful, engaging campaigns that are optimized for customer engagement and aligned with brand & communications objectives.
- Perform competitive, market & cultural research to stay abreast of the external industry and consumer trends
- Develop inspiring creative briefs based on a deep knowledge of the Balta’s business, the competitive landscape, cultural environment and target consumer.
- Collaborate with sales & national retail partners on POP display strategy, both branded and private label
- Maintain a constant eye on visual, conceptual references to build the vision of the brand.
- Manage relationships with trade magazines, trade-show on-prem marketing, and other B2B media
- Develop the 360 Campaign Content and Messaging Strategy, Social Content strategy and editorial strategy for Balta brand
What you bring to Balta
- 2-3 years of marketing and/or brand strategy experience working in brand creative supporting retail, consumer products, or e-commerce
- Strong understanding of consumer trends, and a passion for home décor
- Proficiency in Microsoft Office and Adobe Creative Cloud products such as Photoshop, Illustrator, XD, InDesign, etc.
- A portfolio of on-trend design, showing the aptitude to drive a creative brand and team
- Self-starter with an ability to prioritize in a fast-paced environment and meet changing deadlines and priorities on multiple simultaneous projects.
- Ability to multi-task and meet deadlines while still paying attention to details and executing flawlessly.
- You are a clear communicator, have excellent presentation skills and the ability to verbalize ideas and concepts.
- BA or equivalent experience is required
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