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Based in Atlanta, GA our team blends Belgian heritage with modern design to create rugs that are stylish and affordable. Our collections are inspired by interiors, fashion, music, and pop culture. They combine timeless appeal with a trend-forward edge.

Style Within Reach

We believe great design should be accessible. That’s why we cut out the middleman and work factory direct—so our customers can enjoy premium style without the designer price tag. With a curated assortment of over 40,000 designs, our collections offer something for every space, mood, and moment. From statement pieces to subtle textures, we’re here to help bring your vision home.

As a subsidiary of flooring and textile producer Victoria PLC, Balta Rugs has emerged as a global leader in innovation and design for major retailers and distributors since 1964. We bring decades of expertise and craftsmanship to every product we offer.

Thoughtfully Made

Our rugs don’t just look good—they’re made with care. Every Balta rug is certified OEKO-TEX® STANDARD 100, ensuring they're free from harmful substances and safe for every space. We’re committed to creating products that are beautiful, affordable, and responsibly made—for your home and the world around it.